The BSE IT sector, however, failed to snap a three-day losing streak and closed around 0.14 per cent lower.
All sectoral indices, led by realty, PSU, oil & gas and banking, were in positive zone with gains of up to 1.25 per cent.
Fear factors weights on markets, Sensex, Nifty struggle to keep pace.
The broader NSE Nifty, after shuttling between 10,651.60 and 10.532.70 points on alternate bouts of buying and selling, closed 6.20 points, or 0.06 per cent, down at 10,576.30.
Experts attribute the high valuation of Indian auto makers to the faster growth in India compared to the rest of the world.
Markets closed the day in green on favourable domestic factors,
The 30-share Sensex and the 50-share Nifty ended flat at the mark of 29,008 and 8,767 respectively.
The broader markets are outperforming the benchmark indices.
In one of the biggest deals in the outsourced product development (OPD) market, audio and infotainment systems maker Harman International Industries will buy Indian-born serial entrepreneur Romesh Wadhwani's Symphony Teleca for $780 million (about Rs 4,800 crore at Friday's exchange rate of 61.4).
'The coronavirus epidemic highlights the need to start thinking more actively about multilateral coordination, including, but not confined to, health emergencies and climate uncertainties,' says Rathin Roy.
Ratan Tata was the first one to realise that Indian companies had become a prisoner to tradition and needed to radically innovate.
RIL is also more profitable than Tata Motors.
Broader markets outperformed with BSE Midcap and BSE Smallcap adding 0.23% and 0.45%, respectively
Leverage ratio falls to under 1; but group heavily dependent on TCS & Tata Motors.
Rebound in IT majors TCS and Infosys in late trades helped markets end higher.
Markets ended lower amid volatile trade with Sun Pharma leading the decline.
Top gainers from the Sensex pack are ONGC, HDFC, HUL, RIL and Cipla.
Sensex seems to be under pressure on weak cues.
Motherson Sumi, Tata Steel, Jaguar Land Rover will face higher cost.
Sensex may remain under pressure this week due to weak global factors.
23 Nifty companies reported an annual decline in net profit.
The challenges of transition to stricter emission norm BS-VI from BS-IV and compliance to new safety norms thereby making vehicles costlier are lurking around the sector.
Every M&M car shares a certain DNA which is rugged, with an off-roading quality and built for hard wear and tear. The XUV is all those, but also has a smoother edge for those who want city comfort now offered in competitor vehicles such as the MG Hector, Hyundai Creta, Volkswagen Tiguan and Tata's Harrier, says Pavan Lall.
The broader Nifty, after touching a high (intra-day) of 10,555.50 points, finished at 10,539.75, up 84.80 points, or 0.81 per cent.
Some investors warned of a coming British or even global recession as sterling collapsed to hit its lowest since 1985.
Seeking to strengthen Indo-UK economic ties, Prime Minister Narendra Modi on Thursday arrived in Britain on his first visit to the country during which he will have a hectic schedule that will start with talks with his British counterpart David Cameron.
India and the United Kingdom are set to sign a "package of deliverables" during Prime Minister Narendra Modi's first visit here that will also see discussions over cooperation in sectors like nuclear energy and defence.
A financial turnaround in Tata Steel and Tata Motors has come as a shot in the arm for Chandra.
After years of losing money on two of the group's biggest bets - global steel business and domestic passenger cars - there are strong signs of a revival in both businesses.
The 30-share Sensex is down 359 points at 26,378 and the Nifty has dropped 78 points to trade at 7,883
After the latest spike in crude oil prices, petrol prices could potentially go up to around Rs 90 a litre making a dent in the consumer's wallet. This, the analysts fear, will push the cost of vehicle ownership in the country, further reducing the demand potential for the industry.
Sensex gained nearly 0.4% or 96 points at 26087 level while Nifty ended up by 42 points or 0.5% at 7,791.40 level.
The $100 billion Tata group conglomerate is a major beneficiary of the decision to open up aviation in India.
Experts tell Ujjval Jauhari that investors need to be careful in picking stocks given high valuations and with markets possibly ignoring potential risks
At 11:37 am, the S&P BSE Sensex was up 28 points at 27,037 and the Nifty50 was up 2 points at 8,268
Nano remains a cautionary tale of misplaced ambitions and a drag on profit.
Airtel acquired African telecom operator Zain in 2010 for $10.7 billion.
The upbeat earnings from Reliance Industries will set the tone for the truncated week ahead
Shares of rate sensitive sectors such as realty, infrastructure, banking and automobiles ended higher ahead of the Reserve Bank of India (RBI) mid-quarter policy review on June 17.
This is the car major's second coming in India.